Despite these truths, most sales and investor pitch preparation takes place at the eleventh hour, amid constant distraction and noise with minimal, if any, rehearsal. Small wonder that most pitches are weak and ineffective and consequently fail.
Don’t start to pitch Venture Capitalists until you’ve tested their likely level of interest in your startup. This means making the effort and spending the time to build relationships with potential VC’s before you ask for money.
And for those thinking that connecting with VC’s is ‘easier said than done’, sure it isn’t easy. But […]
Great entrepreneurs with great businesses frequently find themselves facing Repetitive Investor Pitch Rejection (RIPR) from investors who don’t offer a clear or credible explanation why. This is a serious condition which can be fatal to your startup.
If you’re sure you have checked all the boxes (team, product, market, financials, traction, problem, competitive advantage etc. […]
Research has consistently proven that people make decisions on emotion and then justify them with fact. Although we may like to think of ourselves, first and foremost, as rational, cognitive human beings, the reserach data says otherwise.
We’re not Rational
This fact of life applies equally to everyone, including lawyers, investors, and executives. The primacy […]
Most investors don’t read lengthy business plans. When they receive them they file them in the trash. They are time crunched, overrun with pitches and often have short attention spans. So delivering your message and information in a concise and attention grabbing way, is critical.
This means your pitch arsenal should typically comprise of a […]
About 15 years ago I was leading an investor pitch to the second in command of one of the world’s largest petroleum companies. The pitch went well and at the end of the meeting the executive said something along the lines of …
‘It’s clear to me that you’re a train that has left the […]
Good investors are always spoilt for choice when it comes to deciding which startup to invest in. This is one of the primary factors that contributes to delay in getting the deal done.
Other factors include due diligence, work overload, and sometimes power games. The longer a startup goes without cash the more desperate the […]
The Dangers of Memorization: Many entrepreneurs attempt to memorize their investor pitch as part of their pitch preparation. They write down a detailed script and repeat it until they can say it word for word without reading. The problem with this approach is:
Firstly, you will not sound natural or engaging, but rather like a robot […]
Although some entrepreneurs set aside some time to prepare for their investor pitch, very few take steps to effectively prepare mentally. This failure inevitably impacts on the presenter’s performance during their pitch and often the outcome.
Visualization or Performance Imagery (as it is commonly referred to by military and law enforcement) is without doubt one […]
If you’ve read 10 Pitch Deck Principles (or How to Blow them Away With Your Deck) then you’re already familiar with what you should do to create a killer pitch deck. This short post deals with 3 things you should not do. There are many more but these are some of the most common […]