About Martin Soorjoo

Martin is the founder of San Francisco based Pitch Clinic. Over the past 25 years he has advised, coached and worked with Senior Executives, Investment Bankers, Venture Capitalists, Angels, Startup Founders, Attorneys, Judges, Politicians and other high achievers. Martin works with his clients to increase their Performance, Productivity and Presence. He also helps them create and deliver high impact presentations, whether they are delivering an important keynote address, raising venture capital or seeking a senior position in a company or public body. A former award winning attorney, Martin is the creator of 3XP Performance Coaching and and author of 'Here's the Pitch - How to Pitch Your Business to Anyone, Get Funded and Win Clients' published by Wiley. During his career at the Bar, Martin was consistently rated by the world’s leading legal directories as a ‘leader in his field’. He is a Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language and performance psychology.

10 Pitch Deck Principles (or How to Blow them Away With Your Deck)

Most pitch decks are disasters. They are confusing, boring, uninspiring, and misused. The worst thing is that it isn’t a secret. Death by PowerPoint is a syndrome as well-known as many a medical condition.

How to Create a Brutally Simple Pitch

As communication channels increase along with the speed of doing business, the ability to pitch your startup in one sentence, becomes critical.

The Sales Pitch – It’s About Them Not You

One of the most frequently made mistakes during a sales pitch, is when entrepreneurs focus on their companies rather than on the audience’s problem and their solution. Companies will buy and hire your solutions to their problems, not your products and services.

6 Ways to Build Trust with US-Based Investors

Guest post by Eyal Bino, Founder CEO of the World Wide Investor Network.

If you are a founder of an innovative technology startup from outside the US, you know exactly what I’m talking about. The geographic distance, the difference in the business culture, the contacts (or lack of them), the cost, the time zone and […]

The Democratization of Startup Funding

                          “The crowd makes the ball game.”
                                      Ty Cobb, American Major League Baseball Player

Most startups will say that the biggest challenge they face is access to capital. Many good ideas developed by great entrepreneurs fail to get to market, not because of a lack of commitment, innovation or energy, but because entrepreneurs have families to […]

The Problem With Pitches

Most sales and investor pitches are dull, uninspiring and lose their audiences attention within the first few minutes. If the audience doesn’t suffer ‘death by PowerPoint’, they are ‘murdered by monotony’ at the hands of a dull, lifeless speaker, who inflicts upon them a steady stream of facts and figures, encouraging a search for […]

Pitch Differentiation and Steve Jobs

During the course of writing ‘Here’s the Pitch’ , I reminded myself of the magical presentation skills of Steve Jobs. I watched his mesmerising Macworld presentations from start to finish, and read and re-read the text of his insightful and inspirational 2005 Stanford Commencement Address.

Entrepreneurs know that for their startup to succeed, they need […]

The Investor Pitch: Balancing Optimism and Risk

Optimism is a quality that is present in every successful entrepreneur. Without optimism, entrepreneurs would not take the huge risks they do, to bring their dreams to life. Without optimism, entrepreneurs would find it impossible to raise funding from Angel Investors and Venture Capitalists. it is optimism and iron clad self-belief that enables entrepreneurs to cope with […]

How One Entrepreneur Became an Investor Magnet

This is the true story of ‘Ryan’ (not his real name). A serial entrepreneur with no qualifications and a very limited understanding of financials or launching a startup. Ryan, however, is an entrepreneur with a deep understanding of people, who consistently and easily raises hundreds of thousands of dollars from very savvy, experienced investors.

I […]

Pitch Fright? Make Sure You Bring the Right PERSONA With You

Fear of public speaking is the number one fear in the United States and number two fear in the United Kingdom.  Given that the future of an entrepreneur’s business may greatly depend on the outcome of an investor pitch, it’s easy to see why ‘Pitch Fright’ can blow your pitch and destroy your chances […]