About Martin Soorjoo

Martin is the founder of San Francisco based Pitch Clinic. Over the past 25 years he has advised, coached and worked with Senior Executives, Investment Bankers, Venture Capitalists, Angels, Startup Founders, Attorneys, Judges, Politicians and other high achievers. Martin works with his clients to increase their Performance, Productivity and Presence. He also helps them create and deliver high impact presentations, whether they are delivering an important keynote address, raising venture capital or seeking a senior position in a company or public body. A former award winning attorney, Martin is the creator of 3XP Performance Coaching and and author of 'Here's the Pitch - How to Pitch Your Business to Anyone, Get Funded and Win Clients' published by Wiley. During his career at the Bar, Martin was consistently rated by the world’s leading legal directories as a ‘leader in his field’. He is a Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language and performance psychology.

Top 10 Greatest Startup Anthems Ever

Why ‘No Pain No Gain’ Rules When it Comes to Product Success

Most entrepreneurs know that one of the critical keys to product success, is ensuring they are solving their customer’s pain. Unless you are launching a truly disruptive product, where people are not aware they have a ‘problem’, targeting pain is the route to startup pleasure.

For various reasons, however, many entrepreneurs fail to discharge […]

5 Steps to Creating a Sustainable Competitive Advantage

Whether you’re pitching investors or launching a new product, success is more likely if you can create and communicate a sustainable competitive advantage.

Being first to market isn’t enough, as someone bigger with something better will come along and leave you in the dust. And it doesn’t matter if there isn’t a product in the market that’s […]

Why Entrepreneurs Need Charisma and Six Easy Ways to Project it

In today’s challenging climate entrepreneurs need to use every tool at their disposal if they are going to succeed.  Merit and ability are rarely enough. Charisma is a powerful asset that is free, can be developed easily and will dramatically accelerate an entrepreneur’s journey to success.

John F Kennedy, Martin Luther King and Steve Jobs […]

Inspirational Quotations For Entrepreneurs Free e-Book

We created this book because every entrepreneur needs a bit of inspirational juice from time. The book contains a selection of our favorites but we welcome suggestions for the 2nd edition. We hope you are as inspired by these quotations as much as we are.  You can DOWNLOAD YOUR COPY HERE


Why You Must Do the Tough Stuff First

Every entrepreneur has a list of things they have to do, but wish they didn’t. Human nature means we tend to putting of doing those things we don’t enjoy. Avoid pain, pursue pleasure. It’s a bad strategy that really doesn’t help us in the  long term.  

A few years back I was working on a […]

Customer Validation – Truth and Consequences For Startups

When startups fail to obtain evidence to support their assumption that customers will buy and use their product, their chances of failure rocket. 

A lack of customer insight means you’re more likely to launch something that does not have the necessary product / market fit. It also means an investor will refuse to fund you, […]

Launching a Startup or Pitching Investors? Focus on Failure In Order to Succeed

If you want to launch a successful startup or raise business funding, it’s critical that you spend  time anticipating failure. This may seem counter intuitive and contrary to the optimistic mindset that is equally essential for entrepreneurial success. However, it is only when you identify the many reasons why your startup or investor pitch […]

A Further Shift in the Startup Universe

I originally posted a ‘Shift in the Startup Universe’ on January 1st 2011. Yesterdays announcement by The White House is indicative of further shifts in favor of the entrepreneur. The key role startups have in rebuilding the global economy is also being recognized by governments abroad (e.g. UK and Australia).  

That recognition, where accompanied by concrete, meaningful steps […]

Do You Have the Right Psychological Profile to Launch a Startup?

Much is made of the importance of entrepreneurs having the right skills in order to launch and lead a startup. But of equal if not greater importance, is the need for the entrepreneur to have the right ‘attitude’ or ‘psychology’.

Successfully launching a startup in today’s tough economic climate is an extremely challenging and stressful […]