About Martin Soorjoo

Martin is the founder of San Francisco based Pitch Clinic. Over the past 25 years he has advised, coached and worked with Senior Executives, Investment Bankers, Venture Capitalists, Angels, Startup Founders, Attorneys, Judges, Politicians and other high achievers. Martin works with his clients to increase their Performance, Productivity and Presence. He also helps them create and deliver high impact presentations, whether they are delivering an important keynote address, raising venture capital or seeking a senior position in a company or public body. A former award winning attorney, Martin is the creator of 3XP Performance Coaching and and author of 'Here's the Pitch - How to Pitch Your Business to Anyone, Get Funded and Win Clients' published by Wiley. During his career at the Bar, Martin was consistently rated by the world’s leading legal directories as a ‘leader in his field’. He is a Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language and performance psychology.

Andreessen Horowitz New $650 Million Fund

We have been flooded with enquires for information about the new fund announced by Andreessen Horowitz (AH). Information is limited at the moment but Jamie thought it might be helpful if we posted the  following basic information.

AH’s sector focus is Mobile, Social Platforms and Cloud.

AH  invests in early stage technology companies and previously invested in Skype, Foursquare […]

How to Demonstrate Traction in Your Investor Pitch (and Why You Need it)

The reason traction is so important to investors, is because it typically demonstrates a shift from an idea to something that is on the path to being a profit making business. Traction is progress or momentum. One Venture Capitalist described it to me as being as one ‘measurement of risk’. More traction can equal less risk.

VC’s Debate Convertible Debt v Equity – But What Do Entrepreneurs Think?

Over the past few weeks we have seen a number of high profile investors publicly debate the pros and cons of Convertible Debt v Equity. Investors that have expressed their views include Fred Wilson , Seth Levine  , Chris Dixon and Mark Suster . 

So now we know what Investors think on this important issue; but […]

Four Rules For Powering Up Your Video / Virtual Investor Pitch

Increasingly entrepreneurs are using ‘video pitches’ as a way of trying to increase the impact of their investor pitch. At the same time Angel Investors and Venture Capitalists are encouraging startups to ‘virtual pitch’ them.

In our new world of e and virtual communications this is a logical step that brings clear advantages. Studies have […]

How One High School Lesson Can Help Your Investor Pitch

I was reminded of the importance of never looking ‘desperate for funding’ when I recently met with a couple of friends who happen to be seasoned Angel Investors. Between them they have invested in more startups than I have had weekends off, so they think and look long and hard before making an investment, […]

Why You Must Know Your TAM When Raising Startup Funding

One of the most common mistakes entrepreneurs make when trying to raise business funding from Angel Investors and Venture Capitalists, is to talk in terms of ‘market size’ rather than Total Addressable Market (TAM). Get this wrong and a potential investor may conclude that either you are trying to mislead them by suggesting your […]

Why ‘How’ is Critical to Your Investor Pitch

An entrepreneur’s investor presentation documents and pitch will typically focus on the product or service, numbers, competition, sales strategy and team. What is often missing, however, is ‘how’ key stages and milestones will be achieved. In other words ‘how’ the entrepreneur and his team will execute.

An entrepreneur can have an exciting idea with significant revenue […]

Why One Slide That Says it All can Save Your Investor Pitch

As we all know Venture Capitalists and Angel Investors and very busy people. Some of them have very short attention spans and pitch meetings can be very chaotic and unstructured. This can be a real problem when you are in the middle of an investor pitch, just about to get to the most compelling […]

The Investor Pitch: Optimism and Dealing With Risk

Optimism is a quality that is present in almost every successful entrepreneur. Without optimism, entrepreneurs would not take the huge risks they do to bring their dreams to life. Without optimism, entrepreneurs would find it impossible to raise funding from Angel Investors and Venture Capitalists. After all, what investor would want to back an […]

Make it Easy For an Angel Investor to Fund You

I was talking with an experienced Angel Investor recently who tends to mostly invest in tech startups. He had invested in a Silicon Valley startup (B), 2 years ago and was beaming at the fact that it was clear to him that the startup was finally on the verge of generating some ‘serious revenues’.

What […]